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University Communications is responsible for strategic marketing and planning to promote the University’s image and enhance its reputation among key local, regional and national audiences. Supporting this endeavor on the Storrs campus are six units: Creative Services, Internet Services, Lodewick Visitors Center, Marketing Services, University Events, and University News and Information.
At the UConn Health Center campus in Farmington, the Office of Communications provides communications and marketing support to the schools of medicine and dental medicine, the UConn Medical Group, University Dentists, and John Dempsey Hospital.
UConn employees should contact University Communications for help, advice and guidance if they have news they seek to promote or if they have been contacted by a reporter seeking their comment or comment from the University on an issue. The media relations unit within University Communications is the central liaison between journalists and the University, acting as a resource for our faculty, staff and students. The media relations staff serve as the official spokespeople for UConn, proactively promote news about UConn to print, television, radio and web-based sources and are the first contact point for reporters.
As a nationally prominent institution of higher education, the University of Connecticut must communicate a clear and consistent identity to its external audiences. In order to ensure that print, electronic, and audiovisual materials produced across the University follow a consistent visual standard, a comprehensive set of graphic standards has been established for use in all University publications and advertising.
These standards, derived from the distinctive symbol of the oak leaf, are applicable across the University and are outlined in detail in the University’s Graphic Standards Manual along with information regarding University Web Standards.
Following these standards will bring credibility and a sense of clarity, effectiveness, and consistency to the University’s wide range of communications, from print and digital media to advertisements, signage, merchandise, and other identifying materials.